/* Bacon & Caos — media kit */

.page--mk { background: var(--branco); }

/* =========================================================
   HERO
   ========================================================= */
.mk-hero { position: relative; background: var(--preto); color: var(--branco); overflow: clip; }
.mk-hero::before {
  content: ''; position: absolute; inset: 0; pointer-events: none;
  background:
    radial-gradient(50% 60% at 78% 64%, rgba(255, 46, 147, .45), transparent 70%),
    radial-gradient(30% 30% at 12% 12%, rgba(77, 243, 255, .12), transparent 70%);
}
.mk-hero__grid {
  position: relative;
  max-width: 1600px; margin-inline: auto;
  min-height: 100svh;
  display: grid; grid-template-columns: minmax(0, 1.05fr) minmax(0, 1fr);
  gap: 32px; align-items: end;
  padding: 0 var(--gutter);
}
.mk-hero__copy { position: relative; z-index: 2; align-self: center; padding: 120px 0 64px; }
.mk-hero__tag {
  display: inline-block; margin-bottom: 22px;
  padding: .45em .95em;
  border: 2px solid var(--neon); border-radius: 999px;
  color: var(--neon); font-weight: 750; font-size: .95rem; line-height: 1;
}
/* the logo is sized by the shorter side too, so the lead and numbers still fit in the first screen */
/* the lockup and the lead side by side */
.mk-hero__brand { display: flex; align-items: center; gap: clamp(18px, 2vw, 32px); margin-bottom: 30px; }
.mk-hero__title { --logo-w: clamp(190px, min(24vw, 32svh), 380px); flex: none; display: flex; flex-direction: column; align-items: flex-start; line-height: .8; }
/* the pink chrome logo, with a glow so it lifts off the black */
.mk-hero__b { width: var(--logo-w); height: auto; margin-left: -1.5%; filter: drop-shadow(0 0 28px rgba(255, 46, 147, .38)); }
/* same lockup as the sticker and the curtain: centred under the logo and painted over it (its drop-shadow filter makes its own layer) */
.mk-hero__c {
  position: relative; z-index: 1;
  width: var(--logo-w); margin: -.45em 0 0 -1.5%; text-align: center;
  font: 800 calc(var(--logo-w) * .18)/.8 var(--f-goth);
  color: var(--branco);
  -webkit-text-stroke: .035em var(--preto); paint-order: stroke fill;
  rotate: -5deg;
}
/* justified in a narrow column: hyphenation keeps the word gaps even */
.mk-hero__lead { flex: 1; max-width: 26rem; font-size: clamp(1rem, 1.15vw, 1.25rem); line-height: 1.45; color: rgba(255, 255, 255, .86); text-align: justify; hyphens: auto; -webkit-hyphens: auto; }
.mk-figure {
  display: flex; flex-wrap: wrap; align-items: baseline; gap: 6px 18px;
  padding-top: 22px; margin-bottom: 16px;
  border-top: 2px solid rgba(255, 255, 255, .22);
}
.mk-figure__num { font: 900 clamp(3.4rem, 6vw, 5.6rem)/.9 var(--f-sans); font-stretch: 74%; color: var(--neon); }
.mk-figure__label { max-width: 15rem; font-weight: 650; line-height: 1.3; }
.mk-tiles { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 10px; margin-bottom: 32px; max-width: 40rem; }
.mk-tile { padding: 14px 16px; border: 2px solid rgba(255, 255, 255, .24); border-radius: 16px; }
.mk-tile__num { display: block; font: 900 clamp(1.6rem, 2.4vw, 2.2rem)/1 var(--f-sans); font-stretch: 78%; }
.mk-tile__label { display: block; margin-top: 6px; font-size: .85rem; line-height: 1.25; color: rgba(255, 255, 255, .75); }
.mk-hero__actions { display: flex; flex-wrap: wrap; gap: 12px; }
.mk-hero .btn { --sh: var(--branco); }

.mk-hero__photo { position: relative; height: min(94svh, 1020px); margin: 0; }
.mk-hero__img {
  position: absolute; left: 50%; bottom: 0;
  height: 100%; width: auto; max-width: none;
  translate: -50% 0;
}
/* the source photo is cropped at the waist and sides: fade those edges into the dark */
.mk-hero__img {
  --edges: linear-gradient(to top, transparent 0, #000 30%), linear-gradient(to right, transparent 0, #000 9%, #000 91%, transparent 100%);
}
.mk-hero__img--duo {
  filter: url(#duotone) contrast(1.08);
  -webkit-mask-image: var(--edges); -webkit-mask-composite: source-in;
  mask-image: var(--edges); mask-composite: intersect;
}
.mk-hero__img--color {
  --spot: radial-gradient(circle var(--r, 150px) at var(--mx, 50%) var(--my, 24%), #000 45%, transparent 100%);
  -webkit-mask-image: var(--spot), var(--edges); -webkit-mask-composite: source-in;
  mask-image: var(--spot), var(--edges); mask-composite: intersect;
}
@media (max-width: 960px) {
  .mk-hero__grid { grid-template-columns: 1fr; }
  .mk-hero__title { --logo-w: clamp(190px, min(62vw, 30svh), 380px); }
  .mk-hero__copy { padding-bottom: 12px; }
  .mk-hero__photo { height: 78svh; min-height: 460px; }
  .mk-tiles { grid-template-columns: 1fr 1fr 1fr; }
}
@media (max-width: 560px) {
  .mk-hero__brand { flex-direction: column; align-items: flex-start; gap: 22px; }
  .mk-tiles { grid-template-columns: 1fr; }
  .mk-tile { display: flex; align-items: baseline; gap: 12px; }
  .mk-tile__label { margin: 0; }
}

/* =========================================================
   SECTIONS
   ========================================================= */
.mk-sec { position: relative; padding: clamp(90px, 11vw, 160px) var(--gutter); }
.mk-sec__inner { max-width: 1400px; margin-inline: auto; }
.mk-sec__head {
  display: grid; grid-template-columns: minmax(0, 1.25fr) minmax(0, 1fr);
  gap: 16px 48px; align-items: end;
  margin-bottom: clamp(36px, 5vw, 64px);
}
.mk-sec__title { font: 900 var(--t-l)/.88 var(--f-sans); font-stretch: 64%; text-transform: uppercase; }
.mk-sec__lead { font-size: var(--t-lead); line-height: 1.45; max-width: 32rem; }
@media (max-width: 760px) { .mk-sec__head { grid-template-columns: 1fr; } }

.mk-reach { background: var(--algodao); }
.mk-ig { background: var(--branco); }
.mk-hits { background: var(--batom); }
.mk-brands { background: var(--preto); color: var(--branco); }
.mk-pillars { background: var(--algodao); }
.mk-formats { background: var(--branco); }

/* ---------- reach bars (one series, value at the tip) */
.reach { display: grid; gap: 14px; }
.reach__row {
  position: relative;
  display: grid; grid-template-columns: 12.5rem minmax(0, 1fr) 15rem; align-items: center; gap: 22px;
  padding: 16px 20px;
  border: var(--line) solid var(--preto); border-radius: 18px;
  background: var(--branco);
  box-shadow: 5px 5px 0 var(--preto);
  transition: box-shadow .25s, translate .3s var(--ease-back);
  outline: none;
}
.reach__row:hover, .reach__row:focus-visible { box-shadow: 7px 7px 0 var(--batom); translate: -2px -2px; }
.reach__row:focus-visible { outline: 3px solid var(--neon); outline-offset: 3px; }
.reach__name { display: flex; align-items: center; gap: 12px; font: 900 1.6rem/1 var(--f-sans); font-stretch: 72%; text-transform: uppercase; text-decoration: none; }
.reach__name:hover { color: var(--vinho); }
.reach__icon { width: 26px; height: 26px; flex: none; }
.reach__track { --room: 104px; position: relative; height: 24px; }
.reach__track::before { content: ''; position: absolute; left: 0; right: var(--room); top: 50%; height: 1px; background: rgba(0, 0, 0, .12); }
.reach__bar {
  position: absolute; left: 0; top: 1px; height: 22px;
  width: max(3px, calc((100% - var(--room)) * var(--p)));
  border-radius: 0 4px 4px 0;
  background: var(--batom);
  transform-origin: left center;
}
.reach__value {
  position: absolute; top: 50%;
  left: max(3px, calc((100% - var(--room)) * var(--p)));
  transform: translate(10px, -50%);
  font: 900 1.55rem/1 var(--f-sans); font-stretch: 78%;
  white-space: nowrap;
}
.reach__meta { font-size: .95rem; line-height: 1.3; color: rgba(0, 0, 0, .7); }
@media (max-width: 900px) {
  .reach__row { grid-template-columns: 1fr; gap: 10px; }
}

/* ---------- table views */
.mk-table { margin-top: 22px; }
.mk-table summary {
  display: inline-flex; align-items: center; gap: 8px;
  padding: .55em 1.1em; border: 2px solid var(--preto); border-radius: 999px;
  background: var(--branco); font-weight: 750; font-size: .95rem;
  cursor: pointer; list-style: none;
}
.mk-table summary::-webkit-details-marker { display: none; }
.mk-table summary::before { content: '+'; font-weight: 900; }
.mk-table[open] summary::before { content: '–'; }
.mk-table__wrap { overflow-x: auto; margin-top: 14px; }
.mk-table table { width: 100%; min-width: 420px; border-collapse: collapse; font-variant-numeric: tabular-nums; background: var(--branco); border: 2px solid var(--preto); border-radius: 12px; }
.mk-table caption { text-align: left; font-weight: 750; padding-bottom: 8px; }
.mk-table th, .mk-table td { padding: 10px 14px; border-bottom: 1px solid rgba(0, 0, 0, .12); text-align: right; }
.mk-table th:first-child { text-align: left; }
.mk-table thead th { font-size: .85rem; color: rgba(0, 0, 0, .7); }

/* ---------- KPIs */
.kpis {
  display: grid; grid-template-columns: repeat(6, minmax(0, 1fr));
  margin-bottom: clamp(40px, 5vw, 64px);
  border-block: var(--line) solid var(--preto);
}
.kpi { display: flex; flex-direction: column-reverse; justify-content: flex-end; gap: 8px; padding: 24px 18px; border-left: 2px solid rgba(0, 0, 0, .14); }
.kpi:first-child { border-left: 0; padding-left: 0; }
.kpi__num { font: 900 clamp(2rem, 3.2vw, 3.2rem)/1 var(--f-sans); font-stretch: 74%; }
.kpi__label { font-size: .9rem; line-height: 1.3; color: rgba(0, 0, 0, .72); }
@media (max-width: 1000px) {
  .kpis { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  .kpi:nth-child(3n + 1) { border-left: 0; padding-left: 0; }
  .kpi:nth-child(n + 4) { border-top: 2px solid rgba(0, 0, 0, .14); }
}
@media (max-width: 560px) {
  .kpis { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .kpi:nth-child(3n + 1) { border-left: 2px solid rgba(0, 0, 0, .14); padding-left: 18px; }
  .kpi:nth-child(2n + 1) { border-left: 0; padding-left: 0; }
  .kpi:nth-child(n + 3) { border-top: 2px solid rgba(0, 0, 0, .14); }
}

/* ---------- column chart */
.chart {
  margin: 0;
  padding: clamp(18px, 2.4vw, 32px);
  border: var(--line) solid var(--preto); border-radius: 22px;
  background: var(--branco);
  box-shadow: 8px 8px 0 var(--chiclete);
}
.chart__title { font-weight: 850; font-size: 1.15rem; margin-bottom: 12px; }
.chart__plot { position: relative; overflow-x: auto; }
.chart__svg { width: 100%; min-width: 640px; height: auto; overflow: visible; }
.chart__grid { stroke: rgba(0, 0, 0, .1); stroke-width: 1; }
.chart__y { font: 600 13px var(--f-sans); fill: rgba(0, 0, 0, .62); text-anchor: end; font-variant-numeric: tabular-nums; }
.chart__x { font: 700 13px var(--f-sans); fill: rgba(0, 0, 0, .78); text-anchor: middle; }
.chart__year { font: 600 12px var(--f-sans); fill: rgba(0, 0, 0, .55); text-anchor: middle; }
.chart__cap { font: 900 17px var(--f-sans); fill: var(--preto); text-anchor: middle; }
.chart__bar { fill: var(--batom); transition: fill .2s; transform-box: fill-box; transform-origin: 50% 100%; }
.chart__hit { fill: transparent; transition: fill .2s; }
.chart__col { outline: none; cursor: default; }
.chart__col:hover .chart__bar, .chart__col:focus-visible .chart__bar { fill: var(--vinho); }
.chart__col:hover .chart__hit, .chart__col:focus-visible .chart__hit { fill: rgba(255, 46, 147, .08); }
.chart__col:focus-visible .chart__hit { stroke: var(--preto); stroke-width: 2; }
.mk-note { margin-top: 22px; font-size: .9rem; line-height: 1.45; color: rgba(0, 0, 0, .7); max-width: 62rem; }

/* shared tooltip */
.mk-tip {
  position: fixed; top: 0; left: 0; z-index: 70;
  max-width: 280px;
  padding: 9px 13px;
  border: 2px solid var(--neon); border-radius: 12px;
  background: var(--preto); color: var(--branco);
  font-size: .9rem; font-weight: 650; line-height: 1.3;
  pointer-events: none;
  opacity: 0;
  transition: opacity .15s;
}
.mk-tip.is-on { opacity: 1; }

/* ---------- hits */
.hits { display: grid; grid-template-columns: repeat(6, minmax(0, 1fr)); gap: 20px; }
.hit { display: flex; flex-direction: column; gap: 5px; text-decoration: none; }
.hit__media {
  aspect-ratio: 9 / 16; overflow: hidden;
  border: var(--line) solid var(--preto); border-radius: 16px;
  background: var(--preto);
  box-shadow: 5px 5px 0 var(--preto);
  margin-bottom: 8px;
  transition: translate .4s var(--ease-back), box-shadow .35s;
}
.hit__media img { width: 100%; height: 100%; object-fit: cover; transition: scale .6s var(--ease-out); }
.hit:hover .hit__media, .hit:focus-visible .hit__media { translate: 0 -6px; box-shadow: 8px 12px 0 var(--preto); }
.hit:hover .hit__media img { scale: 1.06; }
.hit__num { font: 900 2.1rem/1 var(--f-sans); font-stretch: 74%; }
.hit__label { font-size: .85rem; font-weight: 700; }
.hit__caption { font-size: .92rem; line-height: 1.3; display: -webkit-box; -webkit-line-clamp: 2; line-clamp: 2; -webkit-box-orient: vertical; overflow: hidden; }
.hit__date { font-size: .8rem; color: var(--preto); }
@media (max-width: 1100px) { .hits { grid-template-columns: repeat(3, minmax(0, 1fr)); } }
@media (max-width: 560px) { .hits { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 16px; } }

/* ---------- brands table */
.btable__wrap { overflow-x: auto; }
.btable { width: 100%; min-width: 640px; border-collapse: collapse; font-variant-numeric: tabular-nums; }
.btable thead th {
  padding: 0 16px 14px; text-align: right;
  font-size: .85rem; font-weight: 700; color: rgba(255, 255, 255, .7);
  border-bottom: 2px solid rgba(255, 255, 255, .35);
  white-space: nowrap;
}
.btable thead th:first-child, .brow th { text-align: left; }
.brow { position: relative; transition: background-color .2s; }
.brow:hover, .brow:focus-within { background: rgba(255, 46, 147, .2); }
.brow th, .brow td { padding: 14px 16px; border-bottom: 1px solid rgba(255, 255, 255, .15); }
.brow td { text-align: right; }
.brow__link { display: inline-flex; align-items: center; min-height: 44px; color: var(--branco); text-decoration: none; }
.brow__link:focus-visible { outline: none; box-shadow: none; }
.brow:has(.brow__link:focus-visible) { outline: 3px solid var(--neon); outline-offset: -3px; }
.brow__logo { display: inline-flex; align-items: center; gap: 10px; height: 28px; }
.brow__logo svg { height: 100%; width: auto; }
.brow__logo--burgerking, .brow__logo--warner { height: 40px; }
.brow__logo--capcut { height: 30px; }
.brow__name { font: 900 1.6rem/1 var(--f-sans); font-stretch: 76%; }
.brow__num { font: 800 1.35rem/1 var(--f-sans); font-stretch: 86%; }
.brow__period { color: rgba(255, 255, 255, .72); white-space: nowrap; }
.btable__preview {
  position: fixed; top: 0; left: 0; z-index: 40;
  width: 180px; aspect-ratio: 9 / 16;
  border: var(--line) solid var(--branco); border-radius: 16px;
  overflow: hidden;
  box-shadow: 8px 8px 0 var(--batom);
  pointer-events: none;
  opacity: 0; scale: .7;
  transition: opacity .2s, scale .35s var(--ease-back);
}
.btable__preview.is-on { opacity: 1; scale: 1; }
.btable__preview img { width: 100%; height: 100%; object-fit: cover; }

/* ---------- pillars */
.pillars { display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 18px; }
.pillar {
  --r: 0deg;
  display: flex; flex-direction: column; gap: 12px;
  padding: 22px;
  border: var(--line) solid var(--preto); border-radius: 22px;
  box-shadow: 6px 6px 0 var(--preto);
  rotate: var(--r);
  transition: rotate .4s var(--ease-back), translate .4s var(--ease-back);
}
.pillar:nth-child(1) { --r: -1.5deg; } .pillar:nth-child(2) { --r: 1.2deg; } .pillar:nth-child(3) { --r: -.8deg; }
.pillar:nth-child(4) { --r: 1.6deg; } .pillar:nth-child(5) { --r: -1.2deg; }
.pillar:hover { --r: 0deg; translate: 0 -6px; }
.pillar--pink { background: var(--batom); }
.pillar--white { background: var(--branco); }
.pillar--neon { background: var(--neon); }
.pillar--black { background: var(--preto); color: var(--branco); box-shadow: 6px 6px 0 var(--batom); }
.pillar__icon { width: 42px; height: 42px; color: var(--preto); }
.pillar--white .pillar__icon { color: var(--batom); }
.pillar--black .pillar__icon { color: var(--neon); }
.pillar__title { font: 800 clamp(1.7rem, 2vw, 2rem)/.95 var(--f-goth); }
.pillar p { font-size: .98rem; line-height: 1.42; }
@media (max-width: 1100px) { .pillars { grid-template-columns: repeat(3, minmax(0, 1fr)); } }
@media (max-width: 760px) { .pillars { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 480px) { .pillars { grid-template-columns: 1fr; } }

/* ---------- formats */
.mk-formats__grid { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.4fr); gap: 48px 64px; align-items: start; }
.mk-formats__head { display: block; position: sticky; top: 120px; margin: 0; }
.mk-formats__head .mk-sec__lead { margin-top: 20px; }
.formats { border-top: var(--line) solid var(--preto); }
.format { position: relative; padding: 22px 12px; border-bottom: 2px solid var(--preto); isolation: isolate; }
.format::before {
  content: ''; position: absolute; inset: 0; z-index: -1;
  background: var(--chiclete);
  transform: scaleY(0); transform-origin: bottom;
  transition: transform .35s var(--ease-out);
}
.format:hover::before { transform: scaleY(1); }
.format__title { font: 900 clamp(1.5rem, 2.4vw, 2.3rem)/1 var(--f-sans); font-stretch: 72%; text-transform: uppercase; }
.format__ex { margin-top: 6px; color: rgba(0, 0, 0, .72); }
@media (max-width: 860px) {
  .mk-formats__grid { grid-template-columns: 1fr; }
  .mk-formats__head { position: static; }
}

/* ---------- CTA */
.mk-cta { position: relative; overflow: clip; background: var(--batom); text-align: center; padding: clamp(150px, 17vw, 250px) var(--gutter) clamp(110px, 13vw, 190px); }
.mk-cta > :not(.melt, .mk-cta__bat) { position: relative; z-index: 1; }
.mk-cta__title { margin: 0 auto 22px; font: 900 var(--t-xl)/.84 var(--f-sans); font-stretch: 62%; text-transform: uppercase; }
.mk-cta__lead { font-size: var(--t-lead); margin-bottom: 34px; }
.mk-cta__actions { display: flex; flex-wrap: wrap; justify-content: center; gap: 14px; }
.mk-cta__mail { margin-top: 24px; font-weight: 750; }
.mk-cta__bat {
  position: absolute; right: 9%; top: 14%;
  width: 56px; height: 280px;
  color: var(--branco);
  filter: drop-shadow(5px 5px 0 var(--preto));
  rotate: 28deg;
  transform-origin: 50% 90%;
}
@media (max-width: 760px) { .mk-cta__bat { right: 4%; top: 4%; width: 36px; height: 180px; } }

/* =========================================================
   PRINT (Salvar em PDF)
   ========================================================= */
@media print {
  @page { margin: 12mm; }
  * { -webkit-print-color-adjust: exact; print-color-adjust: exact; }
  .nav, .cursor, .curtain, .toast, .skip, .mk-hero__actions, .mk-cta__actions, .btable__preview, .footer, .mk-table summary, .mk-cta__bat, .mk-tip { display: none !important; }
  .mk-hero__grid { min-height: 0; }
  .mk-hero__copy { padding-top: 24px; }
  .mk-hero__photo { height: 520px; }
  .mk-sec, .mk-cta { padding: 36px 0; }
  .mk-sec, .chart, .reach__row, .hit, .pillar, .format, .brow { break-inside: avoid; }
  .mk-formats__head { position: static; }
  .pillar, .reach__row, .chart, .hit__media { box-shadow: none; }
}